Privacy policy


Privacy Policy

What Willy Homeware Limited, referred to as "us," "we," or "our," is dedicated to safeguarding the privacy of individuals who use and make purchases through our website at www.pleasanthomeware.com.

This Privacy Policy explains how we collect and handle your personal data, which we'll call "data," when you use our website. This includes any data you provide when browsing the website or making a purchase.

Our website is not intended for children, and we do not knowingly collect data from individuals under the legal age of consent.

Please read this privacy policy together with any other privacy policies we provide when we collect or process your personal data. This way, you'll understand why and how we use your data. This privacy policy adds to other notices and privacy policies and does not replace them. Please read our Terms of Service.

By visiting the Site, you agree to the practices described in the Terms of Service. We may change the Terms of Service occasionally. If we do, your continued use of this Site (or any of our other Sites) means you agree to the updated Terms of Service.

Contact Us

What Willy Homeware Limited (company number 15518449) is the data controller and is responsible for your personal data. If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:

Full name of legal entity: What Willy Homeware Limited

Email address: hello@pleasanthomeware.com

Postal address: 71-75 Shelton Street, London, England, WC2H 9JQ

Your Data Rights

Under specific circumstances, you have rights according to data protection laws concerning your personal data, as outlined below:

  1. Right to Access: You have the right to access your personal data held by us, along with information about its usage, sharing, sources, and retention. Typically, we respond within one month, but for complex or multiple requests, this period may extend by an additional two months. Usually, no fee is charged for such requests, but if we encounter manifestly unfounded or excessive requests, a reasonable fee may apply.
  2. Right to Correction: You can request the correction and updating of any inaccurate or outdated personal data we possess about you.
  3. Right to Data Portability: This right allows you to receive an electronically readable copy of your data if your personal data was collected with your consent or as part of a contract, and our processing of this data is automated.
  4. Right to Withdraw Consent: You have the right to withdraw your consent for the processing of your personal data at any time, when such processing relies on your consent.
  5. Right to Object and Erasure: You can object to the processing of your personal data or request the deletion of your data when we no longer have a valid reason for processing or when it's processed unlawfully.
  6. Right to Lodge a Complaint: If you believe that we are infringing your rights under Data Protection Law, you have the right to file a complaint with the UK data protection regulator, the Information Commissioner's Office (ICO).

Should you wish to exercise any of these rights or raise a complaint regarding how we've handled your personal data, please contact us at hello@pleasanthomeware.com. We may require additional information to verify your identity or clarify your request before providing a complete response.

If you are not satisfied with our response or you believe we are not processing your personal data in accordance with the law, you have the right to make a complaint at any time to the Information Commissioner’s Office (ICO) by telephoning +44 (0) 303 123 1113; sending a complaint by post to the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF; or visiting their website at:

https://ico.org.uk/make-a-complaint/

What is our legal basis for processing?

We will only utilize your personal data when permitted by applicable law. Typically, we will employ your personal data under the following circumstances:

  1. Legitimate Interests: We may use your personal data when it is necessary for our legitimate interests or those of a third party, provided that your interests and fundamental rights do not outweigh those interests.
  2. Legal or Regulatory Obligation: We may process your data when required to comply with legal or regulatory obligations.
  3. Contractual Performance: Your data may be used when it is necessary for the performance of a contract with you. This specifically pertains to activities related to placing orders on our website and shipping goods to you.

We rely on our legitimate interests to carry out various activities, including:

  • Administering and safeguarding our business and website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and data hosting).
  • Employing CCTV in and around our offices, stores, and warehouses to prevent and detect crime, ensure staff and customer safety, and cooperate with law enforcement agencies in crime prosecution.
  • Evaluating the effectiveness of the advertising we deliver to you.
  • Utilizing data analytics to enhance our website, products/services, marketing, customer relationships, and overall customer experiences.

These legitimate interests encompass providing administration and IT services, maintaining network security, preventing fraud, analyzing customer website and product usage for improvement, expanding our business, and shaping our marketing strategies.

What data do you collect from me?

When you use our website, we gather data through the following methods:

  1. Data You Provide: When you make a purchase or communicate with us (e.g., requesting information, reporting issues with our website or products, or subscribing to marketing emails), you furnish us with your personal information. This may include your name, address, email address, phone number, and location.
  2. Technical Data: We collect technical data about your device and your website visit. This information is generated during your interaction with our website, and in some cases, it is collected by third parties. It encompasses:
    • Device Data: We collect information about the type of device or platform you use (e.g., computer or mobile device). This includes data about your device, its operating system, web browser type and version, browser language, and plug-ins. If you access our website from a mobile device, additional data related to your mobile network may be collected and stored by Google Analytics.
    • Location Data: Your use of our website generates geographical data, including your device's location, time zone, and IP address. This information is collected by Google Analytics and Shopify.
    • Visit Log Data: Our website automatically generates data about your visit, which we record using a third-party service, Google Analytics. This includes standard internet log information and details about visitor behavior, such as the number and timing of clicks to and from our website content, pages viewed, page response times, download errors, length of visits to specific pages, and interaction data (e.g., scrolling, clicks, mouse-overs). We use this information to analyze the performance of our website and optimize your experience. Importantly, this data is processed in a manner that does not identify individuals. We, and Google, do not attempt to determine the identities of website visitors.

These data collection practices help us better understand the website's usage patterns, such as the number of visitors to different sections, enabling us to enhance the user experience. It's important to note that this information is processed anonymously, and we do not seek to identify specific individuals who visit our website.

Data Usage

We are committed to respecting and safeguarding the privacy of your data, and it will only be employed as necessary for the purposes outlined below:

1. Data You Submit to Us

We utilize the data you provide for the following purposes:

  1. Fulfilling Customer Orders: To receive and complete customer orders for products.
  2. Payment Processing: To process payments for your selected products.
  3. Credit Authorization: To obtain authorization from your card issuer for payment processing.
  4. Order Queries: To contact you for any inquiries related to your order.
  5. Accounting Reports: To generate reports for accounting and financial purposes.
  6. Marketing Emails: To send you marketing emails and newsletters as per your preferences.
  7. Compliance and Obligations: To ensure compliance with our Privacy Policy, Terms of Use, and Terms & Conditions, and to fulfill our obligations and exercise our rights therein.
  8. Data Management: To delete or anonymize your data.

Note: We (What Willy Homeware Limited) do not collect or retain ANY customer payment information. Trusted third-party suppliers, PayPal and Shopify Payments, handle and safeguard this data. For details on how your data is managed, please refer to their Privacy Policies linked below:

2. Technical Data We Collect

We employ the technical data we collect for the following purposes:

  1. Website Administration: To manage our website and perform troubleshooting, analysis, testing, research, and statistical analysis.
  2. Website Enhancement: To improve and optimize our website and the presentation of content.
  3. Website Security: To maintain the safety and security of our website.
  4. Interactive Features: To enable you to use interactive features on our website.
  5. Compliance and Obligations: To ensure compliance with our Privacy Policy, Terms of Use, and Terms & Conditions.
  6. Data Management: To delete or anonymize your data.

Data Disclosure

We are committed to protecting your personal information and will not sell, trade, or distribute it to unaffiliated third parties without your consent, except as required by applicable laws and regulations or as detailed in this Privacy Policy.

We share the data we collect within our corporate group and with selected trusted third parties, including:

  1. Business Partners and Suppliers: We share data with our business partners, suppliers, and subcontractors as necessary to provide our services, particularly when we enter agreements with third parties to fulfill contracts with you.
  2. Analytics and Search Engine Providers: We engage with analytics and search engine providers to enhance our website and services.
  3. Klayvio.: We use Klaviyo. as a processor to send our newsletters and marketing emails.

We may disclose data we collect to third parties under the following circumstances:

  1. Change of Control: If Pleasant Homeware experiences a change of control or if any of its business or assets are sold or transferred, your data may be disclosed to prospective buyers or sellers.
  2. Asset Acquisition: If Pleasant Homeware or the majority of its assets are acquired by a third party, data held about our website users will be transferred as part of the assets.
  3. Legal Obligation: We may share your data if required to comply with legal obligations or legal processes (e.g., court orders), enforce our contractual rights, including the Terms, or any other agreements, or to protect the rights, property, or safety of Pleasant Homeware, our website users, or others. This may involve sharing data with other companies and organisations for fraud protection purposes.

Data Storage

We take reasonable steps to ensure the secure treatment of your data in accordance with this Privacy Policy.

When you place an order on our website, your data is initially processed within the European Economic Area (EEA) by Shopify International Ltd, an Irish entity acting on our behalf. It is subsequently transferred from the EEA to Shopify Inc., the Canadian parent entity, within their corporate structure. Shopify Inc. protects this data under Canada's privacy legislation, PIPEDA, which is considered adequate under the GDPR.

Shopify Inc. utilizes a combination of data centers and cloud service providers to store this personal data in the United States and Canada.

When personal data is transferred outside the European Economic Area, measures are taken to ensure it is protected to the same level as within the EU. This includes adherence to the EU-U.S. and Swiss-U.S. Privacy Shield frameworks, as well as contractual data protection addenda (DPAs) with third-party service providers. These frameworks are considered adequate under the General Data Protection Regulation (GDPR).

Order data is retained for six years from the end of the financial year in which the transaction occurred (until January 31st) to fulfill our legal and contractual obligations. After this period, it is anonymized and retained for statistical and record-keeping purposes, with any data that could identify you being deleted.

Technical data, such as your IP address collected by Google Analytics when visiting our site, is stored indefinitely and processed in a manner that does not identify individual users. This data is not combined with other data for identification purposes, and we do not attempt to identify visitors to our website, nor do we permit Google to do so.

Data Security

We implement suitable technical and organizational measures, both physical and electronic, to ensure the security of your data. We collaborate exclusively with trusted third parties that offer equivalent data protections compliant with GDPR standards. Nevertheless, it's important to note that the transmission of information over the internet is not entirely secure. While we make every effort to safeguard your data, we cannot guarantee the absolute security of data transmitted to our websites, and any transmission is at your own risk.

Hyperlinks and Links to Other Websites

Our website may include links to and from the websites of our affiliates and business partners. When you follow a link to any of these websites, please be aware that they have their own privacy policies, and we bear no responsibility or liability for the privacy policies of these third-party websites or their data collection and processing practices. Prior to submitting any data to these websites, please review their respective privacy policies. You understand, acknowledge, and agree that your use of any such third-party website is at your own risk.

Use of Cookies

What are cookies?

A cookie is a computer file comprising letters and numbers installed on your device when you visit a website. Cookies enable our website to recognize users and retain their preferences upon return visits. Cookies do not collect data; rather, they serve as unique identifiers or information caches that can identify a user's preferences, settings, or previous activity. This, in turn, enables website operators to provide an optimized, improved, and more personalized browsing experience.

Some internet browsers temporarily store website data through a process called 'caching,' which can improve loading speed and responsiveness and, in some cases, provide offline functionality. Most internet browsers support HTML5, which allows website caching. Caching typically requires greater storage capacity than cookies, leading to greater improvements in speed and functionality.

How do we use cookies?

Cookies help distinguish you from other website users. We and our partners use cookies to store your regional shop preference, for website analytics, and to facilitate purchases and related payments. This allows us to optimize your individual browsing experience and enhance our service to you.

Our partners, including Shopify, PayPal, and Google Analytics, also use cookies when you browse our site and make purchases. Details about the cookies they use, their purposes, and further information can be found here:

How can you manage cookies?

While we recommend allowing cookies to be installed on your browser or device when using our website, you are not obligated to do so. You have the option to reject cookies by adjusting your browser's or device's settings. You can also delete existing cookies using your browser's and/or device's settings (though this may impact your use of our website and negatively affect your browsing experience).

Learn how to manage cookies in your browser by visiting your browser's site; some are linked below for reference:

To opt out of being tracked by Google Analytics across all websites, visit **http://tools.google.com/dlpage/gaoptout**.

For further information about cookies and how to see which cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Amendments to this Privacy Policy

Any modifications to our Privacy Policy will be posted on this page or communicated through other appropriate means. We encourage you to periodically revisit this page to review any amendments or revisions, as the version in force will apply whenever you use our website. Your continued use of our website confirms your acceptance of the amended Privacy Policy.

If you have additional questions about how we use your personal data after reviewing this Privacy Policy, please contact us at hello@pleasanthomeware.com.